Top mistakes to avoid when buying insurance leads. Number 8: Choosing the wrong lead company
Pick your partners wisely: This goes without saying, but not all lead generation companies are created equal. To put it in even simpler terms, some companies, just like people in general, do the right thing, and some do not. Here we are referring to so-called “incentivized leads.” This is the process of offering a consumer a prize [...]
Top mistakes to avoid when buying insurance leads. Number 9: Pushing Too Hard
Pushing too hard? In the second installment of this thread (that is in no particular order) we will touch upon phone etiquette when calling consumers who could be considered “internet leads.” Keep in mind, that people who receive calls at home (even when they requested it) are sometimes on the defensive. Not to overstate the obvious, but its always [...]
A safe landing in icy waters!
Wow, a plane just landed in the Hudson River blocks from where we are sitting. Amazing landing by the pilot and everyone rescued relatively quickly and totally safely. Congrats to everyone involved.
Top mistakes to avoid when buying insurance leads. Number 10: Flying Blind
Flying blind. If you are going to invest marketing dollars, you should know exactly how online leads work, and just as important, how they can work for you. Its a fairly simple process and knowing the process helps you approach a consumer in the correct way. This, of course, will help you close deals and [...]
Health insurance leads and the price of a barrel of oil.
Across the country the price of gas for our cars has fallen off considerably. The U.S. average today is about $1.75 per gallon of regular gas. Compare that with last July when the average was hovering around $4 per gallon and you can see that the average driver is finally getting some relief. How does [...]
Mistakes to avoid when buying insurance leads.
In the pages of this blog, we will attempt to pass along what we think are common mistakes agents make when buying what many refer to as “internet leads.” Think of them as general info and tips to avoid the pitfalls we have seen some people fall into. They are in no particular order and [...]
Can insurance agents still buy medicare leads?
As all of you Medicare agents already know, the Center for Medicare Services (CMS) has recently enacted new rules and regulations. The biggest change has to do with how you are allowed to contact prospective customers. Cold-calling or even calling someone referred to you is now expressly prohibited. Below is an excerpt from H.R. 6331: [...]
