Today’s Wall Street Journal looks at individuals who are qualifying for group health insurance because they are signing up as sole proprietors of a business. This is becoming increasingly common as the ranks of the unemployed grow and individuals are searching for health coverage in greater numbers than ever. Group plans can look especially appealing to individuals since they are required to cover pre-existing conditions.
What does this mean for agents? Those agents who sell group health and have signed up to receive group health insurance leads should expand their plan to include self-employed individuals. As the article notes, in many cases these consumers can qualify for a group plan, making this a great way to grow the prospect base for group health agents.
Tags: group health insurance, health insurance, insurance leads, tips for agents
