Are you putting all your eggs in one basket?
This may sound surprising coming from the website of a lead company, but we think the best advice is to use multiple lead sources. Spread your marketing dollars around. This will enable you to cast a wide net for more consumers, while at the same time making sure you are getting the best leads. Sure, not every company is created equal, but you will quickly know which partners are better at certain things.
In addition, remember to use all the traditional resources at your disposal. Mailers, email, yellow pages, networking, thank you notes, flyers, etc. are all still important tools for gaining customers and growing your business.
Tags: agents, health insurance leads, tips
