Precise Leads

The Precise Leads Blog – Health Insurance Leads and more

Are Insurance Agent Sales Commissions Getting Squeezed?

May 18th, 2010

Interesting article in the Wall Street Journal today.  As most of you know, a key component of the recently passed health care legislation is that insurance companies must spend at least 80% of the premiums they take in on actual medical care.  This ratio is known in the industry as the insurance company’s “medical loss ratio.”  For many years the providers easily maintained these numbers anyway, however in recent years most of the large insurers have seen more of the premiums taken in go to profits, administrative costs, and of course commissions.

A discussion such as this one can easily turn political, however the fact remains that insurers will certainly look to slash commissions as one way to comply with these rules.

A link to the article is below. The WSJ site is subscription only but searching google for the article title in quotes will likely find it for you. (“Health Overhaul Hits Sales Commissions”)

http://tinyurl.com/2u36baa

Of course from our point of view, we feel that the skilled health insurance agent can still make a living. Check out our simple ROI Tool to see where you stand.

What if Health Care Worked Like Booking a Flight?

September 29th, 2009

The National Journal has a pretty funny article about what it might be like if booking a doctor’s appointment were like booking a flight.  A sample:

“Before I can confirm the booking, we’ll need you to fill out your travel history and send that back to us.”

“Cynthia, I have filled out my travel history half a dozen times already this year. I’ve told six different airlines that I flew to Detroit twice and Houston once. Every time I fly, I answer the same battery of questions. At least a dozen airlines have my travel history. Why don’t you get it from them?”

“We have no way we could do that. We do not have access to other companies’ records, and our personnel have our own system for collecting travel history.”

It would be funny if it weren’t so sad…

Precise Leads Introduces LiveLeads — Live Transfer Health Insurance Leads

July 13th, 2009

We are excited to announce that we are rolling out our new live transfer health insurance leads, a product we call LiveLeads.   Imagine a scenario where prospects contact YOU — that’s what you get with LiveLeads.  Agents who sign up for LiveLeads will enjoy 100% (yes, 100%) contact rates with every lead, as Precise connects you on the phone with prospects who are actively searching for health insurance.  What more could you want from a lead?

For more information about LiveLeads, visit our full description here.

How to Avoid a Health Insurance Plan That May Bankrupt You

July 1st, 2009

The NY Times examines the story of a man who bought a health insurance policy, later got sick, and found out that the policy had an extremely low cap on procedures done in a hospital.  Though the patient said he had read that he had $150,000 in hospital coverage, it turns out that coverage was simply for room/board at the hospital.  His procedures were only covered to $10,000.

Health insurance policies can be quite complex, and buying one on your own can be risky, since you may not find out the true limitations of the policy until it is too late.  Our suggestion?  Don’t buy a health insurance policy without speaking first with an expert agent who can guide you into the best plan for your needs.  We recommend that you compare health insurance quotes from several providers, and ask them to walk you through the details of the plan.  Sure, it may take a bit longer than simply signing up with the cheapest plan you find, but that extra investment of time will pay off in the long run if you require the services of your health insurance company.

Wall Street Journal on Buying Your Own Health Insurance: Compare with Several Agents

June 24th, 2009

The Wall St. Journal looks at individuals buying their own health insurance policies and determines that your best bet is to compare prices and policies with several agents.  Of course, we’ve been saying that for years, but it’s always good to see this great advice being published elsewhere.  The article contains other great advice about purchasing your own health insurance, including reading all of the fine print, and looking at the details beyond the base premium.

Term Life Insurance Rates Increase

June 9th, 2009

Insurers are reporting that they have increased term life rates by 5-15% since the beginning of 2009, ending a several year trend of reducing premiums.   A tighter credit market, combined with lower returns on their own investments have caused life insurance companies to increase premiums for the first time in ages.

This may actually be good news for life agents in the long term, as consumers who had previously been shopping for lower rates every few years now stay with the policy that have now.

In the short term, though, agents should be prepared for consumers to be a bit price shocked when they receive their quotes.

Consumers should continue to get quotes from multiplelife insurance agents – the best way to ensure you’re getting the lowest life insurance rates possible.

Group Health Insurers Divided on Government’s Coverage Proposals

June 3rd, 2009

The NY Times examines new proposals for providers of small business health insurance.  With the likely coming overhaul in health insurance, one change that health insurers have already agreed to is to eliminate pricing based on pre-existing conditions, and to ensure coverage for all, even for those with pre-existing conditions.

Insurance carriers are sharply split, though, about extending such regulations to small businesses.

However, with 40% of the workforce employed by a small business if the government wants to ensure universal (or near universal) health insurance coverage they will likely need to amend regulations around group health insurance.

In general, small businesses would support a change that would force more federal oversight into group health insurance plans. Even some insurers (including Aetna and Cigna) support this measure, saying they want consistency across products.

Other insurers, though, are balking at the move saying that states already provide sufficient regulation over group health plans.

Small business owners would be well served to compare group health plans before signing up to ensure they’re getting the best premiums.

High Deductible Health Care Plans May Be Making People Sicker

June 1st, 2009

The New York Times looks at the health risks involved with choosing a high-deductible health care plan.  The article examines a recent finding that half of people on a high deductible health care plan chose to forgo medical care to save on out-of-pocket expenses.  These high-deductible plans can be effective for people who have built up a cushion should they have health troubles down the road.  But these types of plans appeal to a lower income population looking for lower insurance premiums.  Unfortunately, with those lower premiums come higher deductibles and many in this income bracket cannot cover the deductibles (which can reach $5,000 a year).  The end result?  Short-term savings, but long-term health problems.

Click here to compare rates on health insurance policies — be sure to ask the agents who contact you about the tradeoffs between high and low deductible plans.

Wall Street Journal: Individuals Purchasing Group Health Insurance; Group Health Agents Should Sign Up for Individual Health Leads

May 27th, 2009

Today’s Wall Street Journal looks at individuals who are qualifying for group health insurance because they are signing up as sole proprietors of a business.  This is becoming increasingly common as the ranks of the unemployed grow and individuals are searching for health coverage in greater numbers than ever.  Group plans can look especially appealing to individuals since they are required to cover pre-existing conditions.

What does this mean for agents?  Those agents who sell group health and have signed up to receive group health insurance leads should expand their plan to include self-employed individuals.  As the article notes, in many cases these consumers can qualify for a group plan, making this a great way to grow the prospect base for group health agents.

Top mistakes to avoid when buying insurance leads. Number 7: Limiting yourself to one partner

February 9th, 2009

Are you putting all your eggs in one basket?

This may sound surprising coming from the website of a lead company, but we think the best advice is to use multiple lead sources.  Spread your marketing dollars around.  This will enable you to cast a wide net for more consumers, while at the same time making sure you are getting the best leads.  Sure, not every company is created equal, but you will quickly know which partners are better at certain things.

In addition, remember to use all the traditional resources at your disposal.  Mailers, email, yellow pages, networking, thank you notes, flyers, etc. are all still important tools for gaining customers and growing your business.